Clearly labeled ads
Sponsored slots are labeled with SPONSORED, PR, or similar wording so they stay distinct from normal search results.
ADVERTISING POLICY
How sponsored placements work
Sponsored placements are ad slots matched to a user's area, station, gym type, budget, and trial intent. They do not sell the normal search ranking.
Quality review
Only reviewable published gyms are eligible, and we check image, pricing, trial, and location consistency.
Performance reporting
Impressions, clicks, saves, coupons, inquiries, and bookings can be measured so advertisers can review performance.
Relationship to normal ranking
Advertisers cannot buy normal search position. Sponsored slots are separate ad placements. Normal ranking uses relevance, freshness, pricing clarity, reviews, location, and similar quality signals.
Ad labeling and compliance
Sponsored placements are labeled so users can recognize them as advertising. External ad links may use rel="sponsored" when appropriate.